How We Got Started
Back in early 2023, Marcus was helping his neighbor figure out why their family budget kept falling apart every month. Despite following all the "expert" advice online, they were constantly overspending and feeling frustrated.
That's when it hit us. Most budgeting advice treats everyone the same — but a young family in Perth has completely different needs than retirees in Melbourne. We realized people needed budgeting strategies built around their actual goals, not generic templates.
So we started small. Just helping folks in our local community create budgets that actually made sense for their lives. Word spread, and here we are — still focused on the same thing: making budgeting work for real people with real goals.